Since the 1980s, American sneaker enthusiasts, popularly known as “sneakerheads” or “sneakerholics”, have created a distinctive identity, while sneaker manufacturers such as Nike, Adidas, and Reebok have become global fashion brands. In today's podcast, we tackle Yuniya Kawamura's Sneakers - Fashion, Gender, and Subculture, the first sociological study dedicated entirely to sneakers. We'll see how various theoretical frameworks, including subcultural theory and Durkheimian perspectives, are used to analyze the sneaker subculture and its relationship to gender, fashion, and consumerism. Kawamura's research examines the historical context of sneakers, their evolution as fashion items, and their role in shaping masculine identity.

A Men's Styling Podcast Made with LOVE by The VOU's Expert Image Consultants.